Fifteen Swedish firms and three designers took their designs on a street journey from from Sweden to Milan, Italy, to be a part of an expo. This blended exhibition was curated by White, the third largest architectural studio in Europe. It showcases merchandise that spotlight the modern designs and cultural heritage of those outstanding Swedish designers.
A spotlight on performance is a signature trait of Swedish design. Most of the merchandise featured are sturdy, supposed to be long-lasting and exquisite for generations. There’s additionally a outstanding focus on sustainability within the supplies used; lots of the merchandise use sustainable uncooked supplies, such because the the sound absorbers constituted of moss. Others are constituted of recycled supplies, such because the rugs constituted of 100% recycled plastic bottles. Different merchandise make the most of biodegradable materials and reclaimed wooden. All are lovely, useful and eco-friendly.
The challenge was an initiative by Swedish Design Goes Milan 2017 and Enterprise Sweden, in collaboration with the Swedish Embassy. Merchandise on show included rugs, sofas, chairs, lighting and flooring — an eclectic show that highlights the breadth and depth of present Swedish design.