Why life-size cutouts of breastfeeding moms are popping up in Canada

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Right here in the U.S., the overwhelming majority of states have legal guidelines in place defending the rights of breastfeeding moms. Even so, we nonetheless have an extended approach to go in relation to normalizing breastfeeding, de-sexualizing it and treating nursing moms with the respect they deserve.

Maybe we must always observe Canada’s lead in elevating consciousness for these points. The Porcupine Well being Unit in Ontario has began putting life-sized cutouts of breastfeeding mamas across the metropolis. Titled merely, “Breastfeeding in Public,” this new marketing campaign helps unfold the message that each one moms ought to really feel supported when breastfeeding their youngsters. These cutouts characteristic 4 native moms and their babes, and they are going to be popping up in public areas like authorities buildings, eating places and companies.

breastfeeding in public cutouts of moms

Ladies are legally protected when breastfeeding, based on the Ontario Human Rights Fee. However, as everyone knows, that doesn’t essentially imply attitudes about public breastfeeding match up with these legal guidelines. This new marketing campaign is working to vary that.

“These life-size cutouts make breastfeeding very actual as a result of they are images of moms who reside right here in the neighborhood,” mentioned Meagan Potvin, a public well being nurse with the Rising Wholesome Households Program on the well being unit, in a information launch. “They’ll be featured in communities throughout the north and we’re hoping that they’ll be actual dialog starters.”

As a breastfeeding mama myself, I totally assist campaigns that work towards normalizing girls feeding their youngsters. I really like the creativity. And though it isn’t an enormous, inflatable boob perched on high of a constructing in London — thus missing the in-your-face shock worth of the message — this marketing campaign appears to be a simpler strategy. It does higher job of normalizing by putting these “breastfeeding moms” in on a regular basis areas, simply as they might be in actual life.

Nurse on, mamas!

Photographs courtesy of The Porcupine Well being Unit

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